Notice what happened there?
LUXURY INSIGHTS | March 30, 2025
Timeless insights for luxury brands.
It is amazing how time flies when you are kept oh so busy, and that’s exactly what I want to touch on in this edition of Luxury Insights:
The experience of time…
01. INSIGHT
There can be an enormous difference between an actual duration of time and the experience of that time passing.
Let me give you a real life example:
You have just arrived at an iconic hotel after hours of traveling. You are eager to check in, unpack, and relax in your room, but there are numerous people in line ahead of you.
It takes 20 minutes to reach the front of the line, a duration that would likely feel immensely frustrating…if it weren’t for the welcome cocktail that is thoughtfully handed out while you wait, the concierge assistant who chats to you about your vacation plans, and the cleverly placed digital screens projecting endless ideas of exciting things to do during your stay.
Notice what happened there?
The hotel realized the problem (the time it can take to check in) and, unable to hire more qualified staff to speed up the process, filled the time with welcome distractions, so the experience of that 20 minute wait became a wonderful one.
02. INSPIRATION
“Time sometimes flies like a bird,
sometimes crawls like a snail;
but a man is happiest when he does not even notice whether it passes swiftly or slowly.”
Ivan Turgenev
03. INTENTION
Are there instances in your business where the duration of time may seem excessively long to your clientele? (Do clients have to wait for a service to be completed, a product to be crafted, a shipment to be delivered, etc.?)
If so, what can you do to make the experience of that duration feel shorter, more enjoyable, and more worthwhile?
Remember, it’s not the actual time it takes but the experience of that time that is remembered.
Here’s to making excellent use of time,
Creator of Luxury Insights
Founder of The Luxury Copywriting Company
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