3 important shifts happening in luxury
LUXURY INSIGHTS | April 6, 2025
Timeless insights for luxury brands.
In response to the tariff announcements this week, the luxury sector, like many other industries, is navigating the reality of price increases.
The good news is this actually serves to enhance exclusivity, which is an essential component of luxury, but it also prompts new considerations…
01. INSIGHT
The 3 important shifts happening in luxury right now are:
Product Assessment: Luxury brands are examining their product lines, paying close attention to the products they should double down on, and those they can do away with.
Source Diversification: Luxury brands are rethinking sourcing strategies to mitigate the risk of price hikes in any particular market(s).
Adaptive Marketing: Luxury brands are adjusting their messaging to emphasize exclusivity and craftsmanship in an attempt to strengthen brand appeal, while justifying higher prices.
02. INSPIRATION
“The greatest danger in times of turbulence is not the turbulence—
it is to act with yesterday’s logic.”
Peter Drucker
03. INTENTION
Considering the tariff announcements and the likely impact to pricing across all sectors, what do you need to do to prepare, position, and market your brand accordingly?
Remember, it is times like these that often present the greatest opportunities.
To a phenomenal week,
Creator of Luxury Insights
Founder of The Luxury Copywriting Company
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