Your client, the hero.
LUXURY INSIGHTS | January 26, 2025
Timeless insights for luxury brands.
Too often storytelling is brand focused.
This places the emphasis on the brand, rather than the clientele the brand serves.
By making your clientele the hero of your stories, your readers shift from passive participants merely reading words, to active participants that feel a part of your stories.
Nike does this exceptionally well.
The famous phrase, “Just do it,” places Nike’s target audience at the center of everything they do; inspiring the reader to feel empowered, and to take action towards their goals.
01. INSIGHT
“We actually don’t believe in slogans. Instead, what we’ve found to be most effective is inviting people to join us in what we believe in and what we stand for. And what we stand for is to serve and honour athletes,” shared Davide Grasso, Nike’s VP of Global Brand Marketing.
This client-centric approach has created incredible brand connection.
“Just do it” has become a mantra for millions and Nike products a means to achieving aspirations.
02. INSPIRATION
"Make your customers the hero of your stories."
- Ann Handley
03. INTENTION
Ask yourself how you can make your clientele the hero of your stories, and your brand their guide.
Master this and you will heighten your readers' connection with your brand and serve to increase engagement, conversion rates, and brand loyalty.
Remember, without your clientele your business cannot exist, thus your clientele should naturally be the hero of your stories.
Make it a phenomenal week,
Creator of Luxury Insights
Founder of The Luxury Copywriting Company
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